The duality of the wiseman and the apprentice. Our most wild and civilized parts are accompanied with the ritual of drinking alcohol. The encounter becomes a soirée full of explosions in the sky. The apprenticeship is part of the path.

A mix between Oaxaca’s alchemy and the energy of the modern world with a visual storytelling full of icons and fanciful characters. We capture the attention of the consumer through mystery and the attempt of understanding the graphic code.


Copywriting: Olga Villegas

Art Direction: Mario Hgno

Design: Mario Hgno

Year: 2015