APRENDIZ – mezcal

The duality between the wise and the apprentice. Our wild and most civilized parts can be accompanied with the ritual of drinking alcohol. The encounter becomes a soirée full of fireworks. The apprenticeship is part of the path.

A mix between Oaxaca’s alchemy and the energy of the modern world with a graphic storytelling full of icons and fanciful characters. We capture the attention of the consumer through mystery and the attempt of understanding the graphic code.


Naming & copywritting: Olga Villegas

Art Direction: Mario Hgno

Design: Mario Hgno

Year: 2015