PAXARETE – white stout beer

“Pajarete” is a typical morning drink made from fresh milk, alcohol and chocolate known in the state of Jalisco. Lola Paxarete is inspired by the southern Mexican tradition of Jalisco. It is a craft beer inspired by the ranches’s pajarete beverage .

This white stout is a perfect homage of the tradition of drinking Pajarete early in the morning before the start of a hard day’s labor. The character had to be rough to remind the drinker of a quality that only products from a farm can bring but also a beer that resembled nature and premium quality.

BRANDING | PACKAGING | ARTWORK | ILLUSTRATION

Design: Mario Hgno

Photography: Mario Hgno / Amadeus Hdez

Copywritting: Olga Villegas / Karen Vizcarra