SYRONA – agave syrup

Jalisco may be the state of tequila but it is not the only product that can be produced from the agave. Syrona is an agave syrup brand. Agave syrup has a lower glycemic content than sugar and it is an effective antioxidant.

We worked on a brand identity that would relate to nature and it´s healing character. The syrup is named after a goddess from celtic mythology related to the moonphases, femininity and the concept of caring. We worked on a brand identity that would relate to nature and it´s healing character.

The goal was to create a brand that would project the warm feeling of a caring product, yet at the same time the elegance of a life dedicated to pleasure and nature. We needed to represent the origin of the product for the new consumer. Custom types and original artwork were carefully crafted alongside the naming and storytelling for the brand

  

NAMING | BRANDING | PACKAGING

Naming & copywriting: Olga Villegas / Andrea Hazel

Art Direction: Mario Hgno

Design: Mario Hgno / Andrea Hazel

Year: 2015