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Aprendiz

MEZCAL



BRANDING, PACKAGING. 2016

ABOUT THE PROJECT


Aprendiz is a mezcal by destilería Santasabia, and the “little brother” of Pescador de Sueños. Translated as apprentice, the objective and name metaphor of the brand is to show the initial path for the ones interested in the “knowledge” (of mezcal). the goal was to find a fresh approach in the mezcal brand world without loosing its mystic obscurity related to rituals and alchemy.

CREDITS


Art Direction: Mario Hgno

Copywriting: Olga Villegas ;

Design: Mario Hgno

Design: Photography: Liliana Barraza

aprendiz-cover-3500×2100
APRENDIZ-BOTELLA-front-3500X2100

VISUAL UNIVERSE


A mix between Oaxaca’s alchemy and the energy of the modern world with a visual storytelling full of icons and fanciful characters. We capture the attention of the consumer through mystery and an obscure yet engaging visual narrative.

botella-front-superzoom
APRENDIZ-TAPA-3500X2100
APRENDIZ-BOTELLA-CUARTOS-3500X2100
APRENDIZ-WRAPfront-3500X2100
ANIMACION-APRENDIZ_2020
FUNDA-ARRUGADA
APRENDIZ-WRAP-ZOOM-3500X2100
tarjetas-top-todas-aprendiz
APRENDIZ-TARJETAS-TRES-CUARTOS-3500X2100
sobres
aprendiz macbook
APRENDIZ IMAC
APRENDIZ-BOTELLA-FLOATAZOOM-3500X2100

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