you rock

NĂHNYA

TEA PRODUCTS


NAMING, BRANDING, PACKAGING. 2017

ABOUT THE PROJECT


NĂHNYA is a Mexican brand that involves tea, infusions and beauty products that are a blend of asian practices and hints of the mexican countryside.

CREDITS


Art Direction: Mario Hgno

Copywriting: Olga Villegas / Karen Vizcarra 

Design: Lilian Navarro, Mario Hgno

Photography: Amadeus Hernández

1-nahnya-group-floating-color-back2

NAMING


We developed the name following two concepts: nah- which means house in Mayan and nia which means ours in Esperanto. This feminine neologism with Pre-Columbian traits is an amulet that takes us back to our home.

2-N SOLA
3-card-single-compo
4-seal vertical wht
5-cardscup
6-FRONTON-SOLO
8-NAHNYA-ACOSTADO-4
7-NAHNYA-SET-CHILO
9-HOLDING-UP_2
10-N-SOLA-extended-grafic-
11-NAHNYA-PATTERN-T-web
12-NAHNYA-SERVING-TRES-CUARTOS_2

BRAND SOLUTION



The graphic identity involves the connection of two worlds, two cultures through: camellia sinensis leaves (tea leaf), women who harvests leaves representing the asian cultural part of the product, a local farmer who represents the Mexican cultural part of the brand. The flowers are all of the possibilities that can be made with tea as a base. The brand appeals to nature who is bountiful and provides products for our selfcare.

13-NAHNYA-PATTERN-BACK
14-Copia-de-open-can
test-crop-nahnya5
16-N SOLA 2
17-SOLO-TE-FRENTE-SETback
20-manos_bolsa-vert
19-FRONTON-SOLO-bolsa
21-NAHNYA-BOLSAS
25-NAHNYA-BEAUTY-SET-FRONT

BRAND UNIVERSE



Besides working as a drinking-tea-brand, Nahnya® had to work as an on-going extension line of produces for wellness and beauty. Hence the need of creating a solid, easy identifiable system that could be flexible at the same time.

23-NAHNYA-CREMA
26-NAHNYA-CREMA-HOJAS
27-BEAUTY-ISOMETRICO
28-nahnya set frontal todos

NARRATIVE EXTRACT


“Tea reminds us of home. That safe and peaceful place that transcends the moment. Through small sips the spirit connects and with the last gulp the tea reveals itself and talks: it opens our conscience, it tells us that our inner home -our spirit-, connects with the outer home -our Earth-”

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