NAMING, BRANDING, PACKAGING. 2017
NĂHNYA is a Mexican brand that involves tea, infusions and beauty products that are a blend of asian practices and hints of the mexican countryside.
ART DIRECTION: MARIO HGNO BALLESTEROS
COPYWRITING: OLGA VILLEGAS, KAREN VIZCARRA
DESIGN: LILIAN NAVARRO, MARIO HIGINIO BALLESTEROS
PHOTOGRAHY: MARIO HGNO, AMADEUS HERNÁNDEZ
We developed the name following two concepts: nah- which means house in Mayan and nia which means ours in Esperanto. This feminine neologism with Pre-Columbian traits is an amulet that takes us back to our home.
Besides working as a drinking-tea-brand, Nahnya® had to work as an on-going extension line of produces for wellness and beauty. Hence the need of creating a solid, easy identifiable system that could be flexible at the same time.
Tea reminds us of home. That safe and peaceful place that transcends the moment. Through small sips the spirit connects and with the last gulp the tea reveals itself and talks: it opens our conscience, it tells us that our inner home -our spirit-, connects with the outer home -our Earth-
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