principia tasting room

principia tasting room
[ux_cb_wrap][ux_cb_text unique="1577961519885" col="3"] PRINCIPIA Craft Beer TASTING ROOM—  BRANDING, PACKAGING. 2017 [/ux_cb_text][ux_cb_text unique="157796152043" col="8"] ABOUT THE PROJECT Since the beginning,...

Aprendiz mezcal

Aprendiz mezcal
[ux_cb_wrap][ux_cb_text unique="1577748014397" col="3"]APRENDRIZ MEZCAL — BRANDING, PACKAGING. 2016[/ux_cb_text][ux_cb_text unique="1577748014493" col="7"]ABOUT THE PROJECTAprendiz is a mezcal by destilería Santasabia, and the “little...

Paxarete beer

Paxarete beer
[ux_cb_wrap][ux_cb_group unique="1577588769528" col="0"][ux_cb_text unique="1577588769707" col="2"]LOLA PAXARETE WHITE MEXICAN STOUT BEER— BRANDING, ILLUSTRATION, PACKAGING. 2016 [/ux_cb_text][ux_cb_text unique="1577588769815" col="8"]“Pajarete” is a typical morning...

NĂHNYA tea

NĂHNYA tea
[ux_cb_wrap][ux_cb_group unique="1577566149153" col="0"][ux_cb_text unique="1577566149335" col="2"]NĂHNYA TEA PRODUCTS — NAMING, BRANDING, PACKAGING. 2017[/ux_cb_text][ux_cb_text unique="1577566149426" col="8"]NĂHNYA is a Mexican brand that involves tea,...

Breana’s toast

Breana’s toast
[ux_cb_wrap][ux_cb_text unique="1577761804766" col="3"]Breana´s Toast CRAFT BAKERY BRANDING—  PACKAGING. 2019[/ux_cb_text][ux_cb_text unique="1577761804865" col="7"]Breana´s Toast is a bread based brand with a family...

EL Rayo tequila

EL Rayo tequila

El Rayo (translated as thunderbolt) is a brand that aims to change tequila ́s perception in Europe. To dissolve the idea that the drink serves the sole purpose of inebriation. To promote the exuberance of the beverage ́s flavor from its origin to a globalized market. A twist in a classic product.

The base narrative is a fictional story about the ancient popular legend of the origin of tequila. In it a farmer crosses a field where he witnesses a lightning striking the core of an agave plant from where the drink, known today as tequila, flowed out of. We took the explorer archetype for the brand’s essence and it became the label ́s protagonist.

The identity was developed under a Mexican folk tale tone. Landscapes filled with Mexican fields walked by farmers that became the centerpiece of the brand ́s artwork. The big picture reminds us of the stories told in small towns, legends about enlightenment brought by the sky. Both the branding and packaging are filled with hints of pop art and a modern contemporary aesthetic, a substantial universe that was applied to the brand ́s collaterals.
CREDITS
Art Direction: Mario Hgno
Copywriting: Olga Villegas / Karen Vizcarra
Design: Nubia Fernández, Mario Hgno
Design: Photography: Fredy “el gato” Morfín