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Chispi Chocs

Chispi Chocs

Inspired by children`s craft works and drawings, Chispi Chocs has a simple message as the core concept: “everything big, started small.”


Syrona agave syrup

Syrona agave syrup
[ux_cb_wrap][ux_cb_text unique="1578007977781" col="3"]Syrona ORGANIC AGAVE SYRUP NAMING, BRANDING, PACKAGING. 2016 [/ux_cb_text][ux_cb_text unique="1578007977888" col="5"]ABOUT THE PROJECT Jalisco may be the state...

Sin Remitente mezcal

Sin Remitente mezcal
[ux_cb_wrap][ux_cb_text unique="1577986188939" col="3"]SIN REMITENTE MEZCAL BRANDING, PACKAGING. 2016 [/ux_cb_text][ux_cb_text unique="1577986189113" col="5"]ABOUT THE PROJECT This edition of Sin Remitente is a...

VÍA RAÍZ

VÍA RAÍZ
[ux_cb_wrap][ux_cb_text unique="1577968341262" col="3"]VÍA RAÍZ MEXICAN CRAFTS STORE NAMING, BRANDING, PACKAGING. 2016 [/ux_cb_text][ux_cb_text unique="1577968341369" col="5"]ABOUT THE PROJECT Every year in Mexico...

XOCO

XOCO
[ux_cb_wrap][ux_cb_text unique="1577966416908" col="3"] XOCO HAND CRAFTED CHOCOLATE   BRANDING, PACKAGING. 2015 [/ux_cb_text][ux_cb_text unique="157796641743" col="5"] ABOUT THE PROJECT The state of...

principia tasting room

principia tasting room
[ux_cb_wrap][ux_cb_text unique="1577961519885" col="3"] principia Craft Beer TASTING ROOM   BRANDING, PACKAGING. 2017 [/ux_cb_text][ux_cb_text unique="157796152043" col="5"] ABOUT THE PROJECT Since the...

Aprendiz mezcal

Aprendiz mezcal
[ux_cb_wrap][ux_cb_text unique="1577748014397" col="3"]Aprendiz MEZCAL BRANDING, PACKAGING. 2016 [/ux_cb_text][ux_cb_text unique="1577748014493" col="5"]ABOUT THE PROJECT Aprendiz is a mezcal by destilería Santasabia, and...

EL Rayo tequila

EL Rayo tequila

El Rayo (translated as thunderbolt) is a brand that aims to change tequila ́s perception in Europe. To dissolve the idea that the drink serves the sole purpose of inebriation. To promote the exuberance of the beverage ́s flavor from its origin to a globalized market. A twist in a classic product.

The base narrative is a fictional story about the ancient popular legend of the origin of tequila. In it a farmer crosses a field where he witnesses a lightning striking the core of an agave plant from where the drink, known today as tequila, flowed out of. We took the explorer archetype for the brand’s essence and it became the label ́s protagonist.

The identity was developed under a Mexican folk tale tone. Landscapes filled with Mexican fields walked by farmers that became the centerpiece of the brand ́s artwork. The big picture reminds us of the stories told in small towns, legends about enlightenment brought by the sky. Both the branding and packaging are filled with hints of pop art and a modern contemporary aesthetic, a substantial universe that was applied to the brand ́s collaterals.
CREDITS
Art Direction: Mario Hgno
Copywriting: Olga Villegas / Karen Vizcarra
Design: Nubia Fernández, Mario Hgno
Design: Photography: Fredy “el gato” Morfín