Since the beginning, thousands of years ago, we have imagined worlds and exchanged thoughts for the sole purpose of finding meaning to our existence. This is why Principia Tasting Room was conceived as a space that provides an opportunity to explore, create and share. Celebrating the thousands of variables that allow us to be in the same spacetime.
The tasting room (located in Mexico City) is an extension of Principia Brewery. We gave continuity to the main concepts: science and discovery tied to the five categories of flavors. Each icon is a universal expression of: acidity, sweetness, sourness, saltiness and umami. The line repetition sustains the idea of existence and everything that has yet been discovered.