There is something irresistible about receiving an anonymous gift. The thrill of an unknown sender awakens our romantic side. Patience and written letters are valued like they used to. “Sin remitente” translates as “no sender”.
The message is sent by nature, she is the unnamed sender. The base narrative revolves around the beverage’s origin. It takes the nature, the geography and landscape of the place to make the brand feel more like an experience and less commercial.