you rock

Breana´s Toast

CRAFT BAKERY


 

BRANDING, PACKAGING. 2019

ABOUT THE PROJECT


Breana´s Toast is a bread based brand with a family bond in the back end. Their products are for those who seek the quality of products made slowly in the convenience of their local shop.

CREDITS


Art Direction: Mario Hgno

Copywriting: Olga Villegas / Karen Vizcarra 

Design: Nubia Fernández, Mario Hgno

Design: Photography: Fredy “el gato” Morfín

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VISUAL UNIVERSE


Through the brand system, we want to remind the consumer that there is a feminine force behind the project. We know that the future is female but so was the past when Breana´s Toast was founded. We opted for an ancient feminine symbol, a greek inspired goddess with a posture that signifies the importance of women in the work field. Breana´s strength surpasses the body, it stays away from the physical realm. It is the representation of continuous transformation, it is the stamina of being on your feet next to the heat of the fire.

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BRAND SOLUTION


The overall concept revolves around the importance of quality ingredients, the strongest bond in humanity which is the one between a mother and her daughter and the strength behind a project ran by women. Breana´s Toast is a token for those who enjoy the pleasures of sharing a table.

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NARRATIVE EXTRACT


“El Rayo has no hesitation of its course, it is not afraid of what will happen once it hits. Take it, let it strike you from the inside. Stand up from that uncomfortable chair that everybody has and see what’s coming for you. A glimpse of the future, a pleasant premonition. Now what? What happens after it strikes? What will you become?”

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