CHISPI CHOCS

COOKIE SNACKS

—

BRANDING, PACKAGING. 2015

As part of their product family, Prorganica, a cookie making company based in Guadalajara , required a brand and packaging redesign for chispichocs:snack cookies for kids. Inspired by children`s craft works and drawings we aimed to develope a brand and packaging that would appeal to kids and to their parents with a simple message as the core concept: “everything big, started small.”

—

CREDITS

ART DIRECTION: MARIO HGNO BALLESTEROS

COPYWRITING: OLGA VILLEGAS, KAREN VIZCARRA

DESIGN: MARIO HIGINIO BALLESTEROS,

cc_PORTADA_small

VISUAL UNIVERSE

We devolped illustrations as if made by kids, representing through them also the ideal behind every parent for their children: being doctors, sport heroes, explorers, astronauts or adventurers.

cc_chispichocs-thumbnail_small

cc_2e0cf128361315.55d0f36c3fd61_small

cc_SOBRES-3500X2100_small

cc_de698728361315.55d17000acf70_small

cc_SOBRES-TOPB-3500X2100_small

cc_88859428361315.55d17000af282_small

cc_SOBRES-TOP-3500X2100-scaled_small

cc_2c6e7528361315.55d0f36c40fd6_small

cc_SET-3500X2100_small

cc_f0f15628361315.55d17000ae297_small

cc_BACK-3500X2100_small

cc_89822828361315.55d0f36c4212f_small

SHARE THIS PROJECT

.