XOCO

HAND CRAFTED CHOCOLATE

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BRANDING, PACKAGING. 2015

The state of Tabasco is an important place for cacao production in México, XOCO is a project for a family business that has been making craft chocolate for decades. XOCO is made of 90% cacao and no milk, it is molded by hand so the chocolate bar form is completely irregular, it can be eaten by bites or combined with hot water or milk.

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CREDITS

ART DIRECTION: MARIO HGNO BALLESTEROS 

COPYWRITING: OLGA VILLEGAS, KAREN VIZCARRA

DESIGN: MARIO HIGINIO BALLESTEROS, NUBIA FERNÁNDEZ 

PHOTOGRAHY: FREDY “EL GATO” MORFÍN 

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BRAND SOLUTION

We aimed to create a branding that would be felt as home made and at the same time elegant. We developed the branding, packaging and the overall graphic communication elements.

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