The state of Tabasco is an important place for cacao production in México, XOCO is a project for a family business that has been making craft chocolate for decades. XOCO is made of 90% cacao and no milk, it is molded by hand so the chocolate bar form is completely irregular, it can be eaten by bites or combined with hot water or milk.
Art Direction: Mario Hgno
Copywriting: Olga Villegas / Karen Vizcarra
Design: Nubia Fernández, Mario Hgno
Design: Photography: Fredy “el gato” Morfín
We aimed to create a branding that would be felt as home made and at the same time elegant. We developed the branding, packaging and the overall graphic communication elements.