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CHISPI CHOCS

COOKIE SNACKS



BRANDING, PACKAGING. 2015

ABOUT THE PROJECT


As part of their product family, Prorganica, a cookie making company based in Guadalajara , required a brand and packaging redesign for chispichocs:snack cookies for kids. Inspired by children`s craft works and drawings we aimed to develope a brand and packaging that would appeal to kids and to their parents with a simple message as the core concept: “everything big, started small.”

CREDITS


Art Direction: Mario Hgno

Copywriting: Olga Villegas / Karen Vizcarra 

Design: Nubia Fernández, Mario Hgno

Design: Photography: Fredy “el gato” Morfín

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VISUAL UNIVERSE


We devolped illustrations as if made by kids, representing through them also the ideal behind every parent for their children: being doctors, sport heroes, explorers, astronauts or adventurers.

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