BRANDING, PACKAGING. 2015
As part of their product family, Prorganica, a cookie making company based in Guadalajara , required a brand and packaging redesign for chispichocs:snack cookies for kids. Inspired by children`s craft works and drawings we aimed to develope a brand and packaging that would appeal to kids and to their parents with a simple message as the core concept: “everything big, started small.”
ART DIRECTION: MARIO HGNO BALLESTEROS
COPYWRITING: OLGA VILLEGAS, KAREN VIZCARRA
DESIGN: MARIO HIGINIO BALLESTEROS, NUBIA FERNÁNDEZ
PHOTOGRAHY: FREDY “EL GATO” MORFÍN
We devolped illustrations as if made by kids, representing through them also the ideal behind every parent for their children: being doctors, sport heroes, explorers, astronauts or adventurers.