The solution was found in the poetic imagery and coziness of materiality: wood. Barrels are made from this precious matter, and so are the long-nostalgia toys. Inspired by the archetypical memory of toys and childhood, we played with the general concept that this present is made from the same material as the gifts of other times, the desired artifact waiting to be opened on special occasions such as Christmas or birthdays. This also conveys the idea of sharing, and awakening a sense of wonder that was present when we were children. The imagery is inspired by craft artifacts and toys from Mexican and Latin American cultures, but  in a way they also resemble a value that can be understood all around the world.