SIN REMITENTE
MEZCAL
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BRANDING, PACKAGING. 2016
This edition of Sin Remitente is a mezcal made of Agave Duranguensis (also called cenizo) , a tribute to the state of Durango in the north of México, a beautiful place full of mountains, and unique wildlife.
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CREDITS
ART DIRECTION: MARIO HGNO BALLESTEROS
COPYWRITING: OLGA VILLEGAS, KAREN VIZCARRA
DESIGN: MARIO HIGINIO BALLESTEROS, EFRAÍN MUNIZ
PHOTOGRAHY: MARIO HGNO BALLESTEROS
![sin-remitente-cover-LOW](https://toro-pinto.com/wp-content/uploads/2015/12/sin-remitente-cover-LOW-scaled.jpg)
VISUAL UNIVERSE
“Sin remitente” translates as “no sender”. We wanted to communicate this message through a branding for a unique mezcal that would feel more like an experience and less like a commercial signature. The center of it all would be the place of origin of this beverage, which in all cases would be the sender: the nature, the geography and landscape, all this represented through a series of made-up postal stamps and illustrations in mailing cards depicting fragments of the mezcal´s place of origin.
![SIN-REMITENTE_POSTAL-HANDS-low-](https://toro-pinto.com/wp-content/uploads/2015/12/SIN-REMITENTE_POSTAL-HANDS-low--scaled.jpg)
![Hello world!](https://toro-pinto.com/wp-content/plugins/bm-builder/assets/images/no-image.png)
![sin remitente mockup abierto](https://toro-pinto.com/wp-content/uploads/2016/02/sin-remitente-mockup-abierto.jpg)
![sin remitente cove2](https://toro-pinto.com/wp-content/uploads/2016/02/sin-remitente-cove2.jpg)
BRAND SOLUTION
There is something irresisitible about recieving an anonymous gift. The thrill of an unknown sender wakes up in ourselves a romantic imaginarium of older times where written word and waiting time were valued.
![top conjunto postales1](https://toro-pinto.com/wp-content/uploads/2016/02/top-conjunto-postales1.jpg)
![top conjunto postales2](https://toro-pinto.com/wp-content/uploads/2016/02/top-conjunto-postales2.jpg)
![full_sinremitenteTRES CUARTOS_1](https://toro-pinto.com/wp-content/uploads/2016/02/full_sinremitenteTRES-CUARTOS_1.jpg)
![postal agave](https://toro-pinto.com/wp-content/uploads/2016/02/postal-agave.jpg)
![full-zoom_web](https://toro-pinto.com/wp-content/uploads/2016/02/full-zoom_web.jpg)
![postalvenado](https://toro-pinto.com/wp-content/uploads/2016/02/postalvenado.jpg)
![tapon](https://toro-pinto.com/wp-content/uploads/2016/02/tapon.jpg)
![SIN REMITENTE tres cuartos back minimal](https://toro-pinto.com/wp-content/uploads/2016/02/SIN-REMITENTE-tres-cuartos-back-minimal.jpg)
![tarjetas](https://toro-pinto.com/wp-content/uploads/2016/02/tarjetas.jpg)
![end stamps covers](https://toro-pinto.com/wp-content/uploads/2016/02/end-stamps-covers.jpg)
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