LOLA PAXARETE
WHITE MEXICAN STOUT BEER
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BRANDING, ILLUSTRATION, PACKAGING. 2016
“Pajarete” is a typical morning drink made from fresh milk, alcohol and chocolate known in the state of Jalisco. Lola Paxarete is inspired by the southern Mexican tradition of Jalisco. It is a craft beer inspired by the ranches’s pajarete beverage . This white stout is a perfect homage of the tradition of drinking Pajarete early in the morning before the start of a hard day’s labor.
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CREDITS
ART DIRECTION: MARIO HGNO BALLESTEROS
COPYWRITING: OLGA VILLEGAS, KAREN VIZCARRA
DESIGN & ILLUSTRATION: MARIO HIGINIO BALLESTEROS
PHOTOGRAHY: AMADEUS HERNANDEZ
![paxarete_web05](https://toro-pinto.com/wp-content/uploads/2018/11/paxarete_web05.jpg)
![paxarete_web06a](https://toro-pinto.com/wp-content/uploads/2018/11/paxarete_web06a.jpg)
BRAND UNIVERSE
A surreal winged creature with cow udder is the center of attention. This bizarre creature was imagined and inspired by the majestical environments of the state of Jalisco, a state with a strong heritage in magic realism in arts.
![paxarete_web01](https://toro-pinto.com/wp-content/uploads/2018/11/paxarete_web01.jpg)
![paxarete_web03](https://toro-pinto.com/wp-content/uploads/2018/11/paxarete_web03-scaled.jpg)
![paxarete_web12](https://toro-pinto.com/wp-content/uploads/2018/11/paxarete_web12-scaled.jpg)
![paxarete_web16](https://toro-pinto.com/wp-content/uploads/2018/11/paxarete_web16-scaled.jpg)
![16](https://toro-pinto.com/wp-content/uploads/2018/11/16.gif)
![paxarete_web14](https://toro-pinto.com/wp-content/uploads/2018/11/paxarete_web14.jpg)
![paxarete_web13a](https://toro-pinto.com/wp-content/uploads/2018/11/paxarete_web13a.jpg)
![paxarete_web13b](https://toro-pinto.com/wp-content/uploads/2018/11/paxarete_web13b.jpg)
![paxarete_web11](https://toro-pinto.com/wp-content/uploads/2018/11/paxarete_web11-scaled.jpg)
LOOK FEEL
We wanted to create an artisanal -rough- look with a premium appeal. The objetive is to highlight the mexican heritage of the brand, also reminding the consumer that the more clear the origin and the process, the more premium a product really is.
![paxarete_web07](https://toro-pinto.com/wp-content/uploads/2018/11/paxarete_web07-scaled.jpg)
![paxarete_web04b](https://toro-pinto.com/wp-content/uploads/2018/11/paxarete_web04b.jpg)
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