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LOLA PAXARETE

WHITE MEXICAN STOUT BEER


BRANDING, ILLUSTRATION, PACKAGING. 2016

ABOUT THE PROJECT


“Pajarete” is a typical morning drink made from fresh milk, alcohol and chocolate known in the state of Jalisco. Lola Paxarete is inspired by the southern Mexican tradition of Jalisco. It is a craft beer inspired by the ranches’s pajarete beverage . This white stout is a perfect homage of the tradition of drinking Pajarete early in the morning before the start of a hard day’s labor.


CREDITS


Art Direction: Mario Hgno

Copywriting: Olga Villegas / Karen Vizcarra 

Design & Illustration: Mario Hgno

Photography: Amadeus Hernández

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BRAND UNIVERSE


A surreal winged creature with cow udder is the center of attention. This bizarre creature was imagined and inspired by the majestical environments of the state of Jalisco, a state with a strong heritage in magic realism in arts.

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LOOK & FEEL


We wanted to create an artisanal -rough- look with a premium appeal. The objetive is to highlight the mexican heritage of the brand, also reminding the consumer that the more clear the origin and the process, the more premium a product really is.

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